Case Study: Vinoshipper achieves 100% age verification compliance with GBG IDology

Age Verification for Leading E-Commerce Direct-to-Consumer Platform

Vinoshipper, a company providing e-commerce platforms for wine retailers and producers, faced the challenge of confirming the age and identity of online alcohol buyers to ensure compliance. They also needed a robust solution to refute claims that direct-to-consumer sales increase the risk of minors accessing alcohol, requiring them to partner with a vendor like GBG for advanced age verification.

GBG implemented its IDology age verification solution, which is embedded directly into Vinoshipper's shopping carts. The solution checks buyer information against public records and uses document authentication for hard-to-verify identities. As a result, GBG's solution helped Vinoshipper achieve 100% compliance. Over a three-year period, the platform successfully processed over 633,000 buyers and automatically prevented sales to minors in 0.15% of transactions, solidifying the platform's security and reliability.

Vinoshipper