Case Study: Cetelem reduces fraud losses with GBG Instinct

A leading financial products provider in Mexico required a state-of-the-art application fraud solution

Cetelem, a subsidiary of BNP Paribas Personal Finance and a leading financial products provider in Mexico, needed a modern application fraud solution to reduce fraud in consumer auto loans. The company wanted to detect emerging fraud types such as document alteration and identity theft, while also making its fraud rules easier to manage and improving investigation efficiency.

GBG implemented GBG Instinct, an automated fraud detection and prevention platform with configurable rules, scorecards, and alerting. With GBG, Cetelem improved productivity for fraud investigation teams and reduced losses by 50% between 2019 and 2020, while also gaining faster rule configuration and better visibility into fraud trends.

Cetelem