Case Study: Leading Financing and Loan Services Company achieves 5:1 ROI, lower acquisition costs and faster loan approvals with GBG's identity verification API

Leading Financing and Loan Services Company - Customer Case Study

Leading Financing and Loan Services Company faced high acquisition costs and poor-quality leads because identity risk was not assessed before lead acquisition. To tackle this, the lender worked with GBG to implement identity data verification and risk screening upstream of underwriting, using GBG’s API-driven deployment and configurable UI to evaluate identity risk at the point of lead capture.

GBG’s solution applied email, location, device and contactability checks (including real-time mobile signals like SIM swaps and number porting) plus adaptive verification journeys to screen high-risk applicants early. Deployed at the top of the decisioning waterfall, the GBG integration delivered a 5:1 ROI, reduced unnecessary identity verification costs, accelerated loan approvals, increased lead conversion, and helped minimize fraud and payment default risk.