Case Study: Cue achieves faster, more accurate eCommerce checkout and fewer undelivered orders with GBG Harmony RightAddress

Increasing efficiency of eCommerce checkout and order fulfilment process

Cue, the Australian fashion retailer, was seeing rising ecommerce volume but also increased undeliverable orders and customer friction due to incorrect or poorly formatted addresses. To improve data quality, speed up order fulfilment and reduce checkout errors, Cue turned to GBG and trialled the Harmony RightAddress real‑time type‑ahead address verification service against the Australia Post PAF.

GBG’s Harmony RightAddress was implemented as a plug‑and‑play validation and autocomplete solution, allowing customers to populate correctly formatted billing and shipping addresses during checkout. The result for Cue was faster service and a smoother customer experience, fewer undelivered orders and postage costs, and higher conversion rates.

Cue