Case Study: Digital Gaming and Sports Company achieves 13:1 ROI and 80% lift in auto-approvals with GBG

Digital Gaming and Sports Company - Customer Case Study

Digital Gaming and Sports Company faced difficulty verifying the age and identity of thin-file, new-to-country and underbanked customers while also meeting complex AML/KYC and geolocation regulations. To address these challenges they engaged GBG, using GBG’s identity verification services including identity data verification, document authentication and biometric FaceMatch to maximize onboarding without sacrificing compliance.

GBG implemented an adaptive, configurable onboarding workflow via API that applies identity data verification first and escalates hard-to-identify users to document authentication and FaceMatch as needed. The solution delivered measurable results: a 13:1 ROI, an 80% lift in auto-approvals for hard-to-identify populations, fewer manual reviews and reduced onboarding abandonment, and lower identity-fraud losses while maintaining regulatory confidence.