Case Study: 1st Credit achieves 365% ROI on customer tracing with GBG’s Connexus service

1st Credit achieves 365% ROI on customer tracing using GBGroup’s Connexus service

1st Credit, a UK debt purchase and collection company, needed to trace and contact customers rapidly and compliantly to achieve Right Party Contact across multiple channels (phone, SMS, email). To improve accuracy and speed in its data cleanse and outreach processes, 1st Credit selected GBG’s Connexus solution, including the Connexus Automated batch enrichment and the online tracing tools.

GBG implemented Connexus Automated for 24/7 batch data cleansing and enrichment plus the Connexus online Trace & Investigate platform for manual searches, supplying millions of live phone numbers and consented emails. In one October 2014 campaign GBG’s processing (cost £8,500) generated £31,000 in income — a 365% ROI — while increasing first-time RPC, enabling email appends on every file and reducing wasted staff effort.

1st Credit

Rob Lemon

Operations Director