Case Study: Wendy's drives customer engagement and menu excitement with Gamify

Wendy's has used Gamify on multiple marketing campaigns to change buyer behaviour and educate customers on new products

The fast food chain Wendy's partnered with Gamify to create a branded video game for a campaign in New Zealand. Their challenge was to drive customer engagement and social shares to build excitement and competition around the launch of a new menu item, something they had never done before.

Gamify implemented an "Endless Runner Game" that entered players into a draw for daily vouchers. This solution resulted in 29,517 total plays and reached over 9,800 people, achieving a 98.5% engagement rate. The campaign was shared 307 times on social networks, successfully raising awareness for Wendy's new menu and creating a loyal daily player base.

Wendy's