Case Study: Versapay boosts top-of-funnel engagement with Gamify’s Payment Runner game

Versapay launches an 80s-neon game with Gamify and $175 in weekly prizes

Versapay, a Toronto-based B2B accounts-receivable software company, faced the challenge of creating engaging top-of-funnel content to capture leads for its otherwise straightforward product. They partnered with the vendor Gamify to develop an interactive experience that would encourage direct engagement and data capture without relying on an agency.

Gamify implemented an HTML5 endless runner game called Payment Runner, which was embedded directly into a Versapay marketing page. The solution successfully captured names and emails directly into the client's CRM via a leaderboard score submission, requiring only $175 in weekly prizes as an incentive.

Versapay