Case Study: V Energy boosts product awareness and captures user data with Gamify

How the popular energy drink brand “V” was looking to engage customers and promote their latest energy drink product, along with their other objective to capture user data for future marketing campaigns

The popular energy drink brand V Energy needed to engage its customer base to promote a new product and capture user data for future marketing. To tackle this challenge, V Energy partnered with Gamify.

Gamify developed a branded brain-teaser trivia game that encouraged repeated play for a chance to win prizes. The solution successfully generated significant product awareness and led to a large volume of user data capture. The results for V Energy included 12,580 total game plays, a 72.5% engagement rate, and a substantial new mailing list for future campaigns.

V Energy