Case Study: ResMed boosts sleep apnea test applicants and brand awareness with Gamify

How ResMed's campaign greatly increased their sleep apnea test applicants, built brand awareness and educated their extended audience

ResMed, a company that provides innovative medical solutions for chronic diseases, approached the vendor Gamify to increase the number of people taking a sleep apnea test on their website. Their challenge was to build brand awareness and educate a wider audience on sleep disorders in a fun and engaging way to drive more applicants.

Gamify implemented a bespoke 'Endless runner & Quiz' game that featured sleep apnea trivia and ResMed's brand ambassador. This solution successfully engaged different reward centers in the brain, leading to high completion rates. The campaign drove a 50% clickthrough rate to the website, with over 25,900 total plays and a 94.8% engagement rate, greatly increasing test applicants and expanding ResMed's user database.

ResMed