Case Study: Donut Papi boosts brand engagement and grows its database with Gamify

How a popular local donut shop used gamification to increase brand engagement and their internal database by 581%

Donut Papi, a local donut shop in Sydney, faced the challenge of increasing website traffic and gaining greater customer engagement. To address this, they partnered with the vendor Gamify to implement a gamified solution.

Gamify launched a competitive "Match Game" where customers could win a box of donuts by submitting their name and email. This solution resulted in a 581% increase to the shop's internal database, with 41,659 total plays and 3,666 unique players generated over the six-week campaign.

Donut Papi