Case Study: Nissan builds brand awareness with Gamify’s Reflex Game

How a popular car brand used gamification at a sporting event to build awareness around their Intelligent Mobility technology

Nissan partnered with Gamify to create an engaging campaign for a sponsored netball event. The challenge was to build awareness around Nissan's Intelligent Mobility technology in a way that was relevant to the sporting event and created a positive brand association through a fun experience.

Gamify developed a bespoke "Reflex Game" that was installed on an interactive kiosk. The solution drove significant engagement, with over 1,000 total plays and an average of four repeat plays per participant, successfully promoting Nissan's technology to a wide age range of attendees.

Nissan