Case Study: Pita Pit boosts brand engagement and loyalty with Gamify

How a fast food franchise was looking to promote and maximise their sponsorship and partnership with "The Block NZ" through Gamification

Pita Pit, a fast-food franchise, sought to maximize its sponsorship of the reality TV program "The Block NZ" by boosting customer engagement and growing its customer base. To address this challenge, they partnered with Gamify to implement a gamification campaign.

Gamify created a Facebook-based "Match Game" competition where players could win rewards. The campaign was highly successful, achieving 70,810 total plays from 40,231 unique players with a 96.8% engagement rate. The solution from Gamify generated significant social media interaction and transformed the initiative from brand awareness into a highly effective brand loyalty campaign.

Pita Pit