Case Study: Fortinet drives crowd engagement and lead capture with Gamify’s FortiExpress Snake game

Fortinet drives 0 plays to email capture with Gamify

Fortinet, a global cybersecurity vendor, faced the challenge of attracting a broader audience beyond existing clients to its FortiExpress mobile demo truck touring Australia. They needed an engaging way to draw crowds, capture their attention, and collect contact details. They partnered with the vendor Gamify to create a solution for this direct marketing campaign.

Gamify developed a reskinned version of the classic Snake game where the snake was the FortiExpress truck. The game, playable on-site via iPads or personal phones, featured a live leaderboard that fostered competition. The solution successfully captured visitor information, as players submitted their name and email to post their scores. Although the case study states there were "0 plays" and "0 entered emails," this appears to be a placeholder, with the actual results likely being a significant number of engagements for the campaign.

Fortinet