Case Study: Carrefour achieves improved retail performance and targeted local marketing with Galigeo catchment-area software

Carrefour aims to boost retail performance with its catchment area software

Carrefour, France’s leading supermarket group, needed to improve performance monitoring and development management across its 12,500+ outlets after its previous geomarketing tools “reached their limits.” To gain more up‑to‑date insights into catchment areas, customer behaviour and local communications, Carrefour engaged Galigeo to provide catchment area software and geomarketing capabilities.

Galigeo implemented a spatial catchment area solution that supports fast, automated market research in more than ten countries, simulates store set‑ups, and enables targeted local campaigns. The Galigeo tool improved customer knowledge and decision making, cut unaddressed leaflet distribution costs by 15%, increased billboard campaign revenue by 20%, and delivered geofencing optimisation and clearer visualisation of cannibalisation and network risk for store openings.

Carrefour

Francis Rivière

Head of Geomarketing