Case Study: TruSTAR achieves higher product adoption and proactive account retention with Gainsight PX (Gainsight)

TruSTAR Enables Proactive Account Retention With Gainsight PX

TruSTAR, an intelligence management platform founded in 2014, helps security and fraud teams fuse threat intelligence and historical event data to prioritize investigations. The company relied on manual Postgres queries and Tableau dashboards to measure product adoption and retention, creating bottlenecks that limited visibility into user journeys and made it difficult for teams to act on usage insights across the customer lifecycle.

TruSTAR implemented Gainsight PX—using Product Mapper, Path Analyzer, Product Analytics, Account and Audience Explorer, cohort reports, onboarding tours, and in-app messaging—integrated with Salesforce to map top user journeys, run weekly adoption cohorts, and automate targeted engagement. These PX-driven insights give Product, Sales, Marketing, and Support teams real-time visibility into account activity, enabling proactive re-engagement, shorter sales cycles, and improved adoption and retention across newly signed accounts.

TruSTAR

Beatriz Datangel

Product Manager