Case Study: Software AG achieves self-service onboarding, 10x survey engagement, and revenue growth with Gainsight PX

Software AG Achieves New Product Experience Vision With Gainsight PX

Software AG, a leading IoT and analytics software vendor serving industrial customers worldwide, needed to drive adoption across a wide range of user personas—from engineers and lab technicians to resellers—who found the platform complex. The product team’s challenge was to close the “consumption gap” and make self-service discovery and onboarding during free trials fast, simple and relevant for diverse users.

Software AG implemented Gainsight PX to onboard users during the free trial with in-app guidance, a Knowledge Center bot, contextual engagements and product analytics. The PX-driven approach uncovered friction points and high-value features, enabled targeted experiences, and produced strong business outcomes: a 10x increase in NPS responses, a 4x increase in training/webinar attendance, clearer user segmentation insights, improved upsell/upgrade opportunities and sustained double-digit subscription revenue growth quarter-over-quarter.

Software AG

Manish Devgan

Senior Vice President of IoT and Analytics Products