Case Study: Onclusive achieves nearly 60% churn reduction and 3–4× engineering cost savings with Gainsight PX

Onclusive Reduces Churn and Engineering Costs With the Help of Gainsight PX

Onclusive (formerly AirPR after its acquisition of Ozmotik) provides analytics that help marketers identify and amplify high-value earned media. The Customer Success team, led by Doug Miller, needed to reduce churn and correlate product usage with customer risk, but their existing tool (Pendo) made it difficult to extract daily usage data and to create timely, in-product engagements.

Onclusive replaced Pendo with Gainsight PX, going live in two weeks and quickly gaining account- and user-level daily usage trends, in-app messaging, A/B testing, and simplified churn modeling. The switch freed engineers, enabled faster product launches, and helped the company reduce churn by nearly 60% from its 2017 baseline while cutting engineering costs (estimated 3–4x savings and a 50% lower cost to launch new features).

Onclusive

Doug Miller

Onclusive