Case Study: MMIT (healthcare GTM partner) achieves product usage visibility and accelerated product-led growth with Gainsight PX

MMIT - Customer Case Study

MMIT, a healthcare go-to-market partner serving biotech and pharmaceutical customers, struggled with limited product usage visibility: Customer Success Managers heard positive feedback in conversations but lacked the data to verify customer health, detect churn risk early, or prioritize product decisions—resulting in missed signals and at least one customer loss.

MMIT chose Gainsight PX for its ease of adoption and in-app engagement capabilities; simple tagging and implementation gave teams quick access to usage data, enabled targeted in-app trainings and campaigns, and reduced support tickets while increasing product usage. The platform delivered immediate visibility and a roadmap for product-led growth—MMIT is now building playbooks to refine health scores, accelerate adoption and expansion, and guide future product strategy.

MMIT