Case Study: Mavenlink achieves stronger product-market fit and improved retention with Gainsight PX and CS

Mavenlink Uses Gainsight PX and CS Data to Drive Product-Market Fit

Mavenlink, an Irvine-based SaaS platform for professional services with ~400 employees and 3,000+ clients, faced a core challenge: measuring and improving product-market fit. Because retention is a lagging indicator, product and customer teams needed a way to surface leading and operational signals—like adoption, feature “addiction,” and user attitude—to understand which behaviors and sentiments drive renewals and where the product fell short.

Mavenlink integrated Gainsight PX and CS to combine product telemetry with sales and marketing data, using tools such as Adoption Explorer, Retention Reports, in‑app NPS, and a Gainsight Scorecard built on the DEAR methodology. This framework lets teams track adoption, cohort retention, and sentiment, forecast churn, and align Product and Customer Success work. As a result, Mavenlink can predict client retention with about 86% accuracy, improve outreach and roadmap decisions, and better drive product-market fit.

Mavenlink

Jared Haleck

Senior Vice President of Product