Case Study: Lytho transforms advocacy into a consistent revenue generator with Gainsight

Lytho Transforms Advocacy into a Consistent Revenue Generator Using Gainsight

Lytho wanted to turn customer advocacy into a more reliable revenue driver while giving marketing and sales better access to advocate data without losing control in Customer Success. Using Gainsight’s Advocacy Dashboard, Lytho needed a way to identify potential advocates, manage participation, and tie advocacy more clearly to retention and ARR.

With Gainsight, Lytho implemented a structured advocacy program that let teams research customers while CSMs retained approval over outreach and customer availability. The company used Gainsight to track advocacy activity and ARR impact quarterly, and the results included a 2x increase in advocacy events year over year and participation from 19% of its customer base as advocates.

Lytho

Brittany Pais

VP, Customer Experience