Case Study: Info-Tech Research Group achieves greater customer visibility and engagement with Gainsight

How Info-Tech Research Group Gained Customer Visibility with CSP and Product Analytics

Info-Tech Research Group needed better visibility into client engagement and a clearer view of how customers were using its research content. To solve this challenge, the company turned to Gainsight, using Gainsight CS dashboards and Gainsight PX to bring customer data and website usage into one centralized view.

With Gainsight, Info-Tech built customized, real-time dashboards and used PX event tracking to capture detailed website interactions, giving teams a 360-degree view of each client. The result was more consistent and scalable customer engagement, stronger cross-team collaboration, and measurable business value, including data-backed insights that helped grow its benchmarking business.

Info-Tech Research Group

Jim Dunlavey

VP, Customer Success