Case Study: CData achieves higher engagement, lower support costs, and attributable revenue with Gainsight

CData Activates Community to Boost Sales and Reduce Support Costs

CData, using Gainsight CC, was looking for a way to prove the value of its community while improving engagement and lowering support costs. The company needed better content distribution, stronger customer support self-service, and a way to connect community activity to sales outcomes.

Gainsight helped CData build a content-led community strategy with SEO-optimized support content, gamified engagement, and automated email campaigns that increased registrations and participation. It also integrated community data with CData’s CRM to attribute revenue to community-driven sales, reduce support ticket volume, and surface revenue metrics in dashboards for leadership.

CData

John Summers

Community Manager