Case Study: Salesforce tracks UTM leads in Web-to-Lead forms with GA Connector

Salesforce tracks UTM parameters in Web-to-Lead forms with GA Connector

The customer, Salesforce, faced a challenge with its Web-to-Lead forms, which effectively captured lead information but lacked the ability to identify the marketing source. This meant Salesforce could not track which campaigns, keywords, or websites were generating leads, hindering marketing attribution. The vendor, GA Connector, provided a solution to address this gap.

GA Connector's solution involved a three-step process to capture UTM parameters. This required creating custom fields in Salesforce, adding hidden fields to the Web-to-Lead forms, and implementing JavaScript to populate the fields with campaign data. As a result, Salesforce could build detailed dashboards to see which campaigns generated the most qualified leads. The vendor, GA Connector, also offered an advanced product to track a visitor's entire path, providing even deeper attribution insights.

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