Case Study: Salesforce achieves closed-loop marketing with GA Connector

Salesforce starts a free 30-day trial with GA Connector for closed-loop marketing

The customer Salesforce faced the challenge of disconnected sales and marketing teams, which led to marketing measuring performance with top-of-funnel KPIs like clicks and form signups. This often resulted in focusing on channels that drove traffic but not sales, while overlooking less-trafficked channels that actually generated revenue. To solve this, they used the GA Connector app from vendor GA Connector.

The solution implemented by vendor GA Connector involved a three-step process to import Google Analytics data into Salesforce and vice versa, creating a closed-loop system. This allowed Salesforce to build reports that combined marketing metrics with sales data, enabling them to see which campaigns and activities actually resulted in sales and optimize their efforts accordingly.

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