Case Study: Salesforce fixes Google Analytics referral attribution with GA Connector

Salesforce fixes webto.salesforce.com attribution with GA Connector in 2017

The customer Salesforce was facing a challenge with its Google Analytics reporting, where conversions from Web-to-Lead forms were being incorrectly attributed to the referral source "webto.salesforce.com." This misattribution obscured the true marketing source that originally drove the traffic and conversions. The vendor GA Connector provided guidance on this reporting issue.

The solution implemented by GA Connector was to configure Google Analytics' built-in referral exclusion list to ignore the "webto.salesforce.com" domain. This simple fix prevented the platform from starting new sessions attributed to that source, thereby revealing the accurate original traffic source for all conversions. While the case study does not provide specific metrics for this solution, it highlights the vendor's expertise and promotes its GA Connector app for deeper Salesforce and Google Analytics integration to track offline revenue.

Salesforce