Case Study: Salesforce achieves closed-won revenue attribution with GA Connector

Salesforce connects closed-won revenue with GA Connector and lifts ROAS 14%

Salesforce faced the challenge of connecting its Google Ads spend to actual revenue, as the platform's native reporting could only track online form fills and not the offline deals closed weeks later in their CRM. This gap meant their marketing was potentially optimizing for low-quality leads instead of revenue-generating customers. To solve this, they implemented an integration from vendor GA Connector.

The solution implemented by GA Connector captured the Google Click ID (GCLID) on leads and sent closed-won deal data back to Google Ads, enabling true revenue attribution. This allowed Salesforce to shift to value-based bidding strategies, optimizing ad spend toward keywords that generated real revenue. While specific figures were not provided for Salesforce, the case study illustrates that a similar shift saved one client's ads which drove 44.5% of their revenue and that advertisers using Target ROAS saw a median 14% increase in conversion value.

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