Case Study: a world-famous beer brand in Greece builds a winning digital strategy with FutureLab

world-famous beer brand in Greece builds a digital strategy in 1 day with FutureLab

The customer, a world-famous beer brand in Greece, faced a significant challenge with its digital marketing strategy. Despite holding a 70% market share, nearly its entire marketing budget was allocated to traditional media, yielding a very low return on investment. The company's CMO contacted FutureLab to address this digital blind spot and overcome internal reluctance to change, needing to integrate new digital efforts with its established sales relationships.

FutureLab implemented a solution that began with an inspirational one-day digital workshop for the brand teams, making digital concepts accessible and relevant. They provided industry best practices and helped each team create and refine a practical, executable digital strategy for the coming year. FutureLab's support continued with monthly on-site mentoring in Athens for nearly a year to ensure proper execution, helping the teams learn to commission and evaluate digital campaigns effectively. This guidance from FutureLab equipped the client to transform its approach, saving time and money while successfully bridging the gap between sales and marketing.