Case Study: a Swedish-owned company expands into savoury products with FutureLab

Swedish-owned Company delays savoury launch by 18 months with FutureLab

A Swedish-owned baking company, already highly successful in bake-off bread and sweet pastries, faced a challenge to its growth due to a lack of savoury products. The company engaged the innovation consultancy Futurelab to help it strategically expand its offerings and become a one-stop supplier for the bake-off market, moving beyond simply creating a few new products.

Futurelab began with a strategic immersion and research phase, identifying major industry blind spots and consumer pain points that food specialists had missed. This led to a new market positioning, a strategy for approaching new channels, and concepts for a range of savoury products. While a corporate reorganisation delayed implementation for 18 months, the executive board fully approved Futurelab's recommendations, and the vendor is now helping the company recommence its country-by-country rollout to conquer the new market.