Case Study: a regional news organization boosts CRM strategy with FutureLab's social CRM insights

regional news organization builds social CRM in a 1-day seminar with FutureLab

Futurelab worked with a regional news organization in the Netherlands that faced a challenge in connecting social media developments to its existing CRM strategy, creating a knowledge gap that hindered its competitive edge.

The solution was an intensive one-day "Inform and Inspire" seminar conducted by Futurelab. This session provided the news organization's team with key social media trends and 20 specific, phased ideas for social CRM integration, capitalizing on the client's subscriber base, community relationships, and established trust. Following Futurelab's guidance, the team developed a detailed work plan that was reviewed and subsequently approved by the CMO.