Case Study: a Greek electronics retail chain boosts store sales with FutureLab

Greek Electronics Retail Chain boosts store sales with FutureLab using cluster-based merchandising insights

A Greek electronics retail chain faced significant variations in sales performance across its stores and product lines. The company engaged FutureLab to understand the root causes of these disparities and determine how to positively overcome them to drive growth.

FutureLab used business analysis and mathematical modeling to cluster stores by their sales profiles. This revealed that higher-performing stores succeeded due to a specific merchandise mix that boosted overall sales, not just a few star products. By implementing this optimal product mix across its network, especially in new small provincial stores, the chain achieved confirmed sales growth.