Case Study: CEE Media Group drives innovation beyond the magazine with FutureLab

CEE Media Group launches hundreds of new opportunities in year one with FutureLab

The CEE division of a leading magazine and media group, CEE Media Group, faced the challenge of encouraging its autonomous national subsidiaries to innovate beyond their traditional magazine business to discover new revenue models. They partnered with the vendor FutureLab to inspire this organic innovation drive without prescribing it from the top down.

FutureLab's solution involved first gaining buy-in from general managers by presenting research on untapped opportunities. This led to work-sessions with local teams to identify new product ideas, with FutureLab providing ongoing support through market visits and remote input. The program resulted in hundreds of new opportunities being identified in its first year, with a focused group already launched to market successfully. FutureLab's role continued as the program entered its second year.