Case Study: a top-tier asset manager achieves a successful global rebrand with FutureLab

a top-tier asset manager rebrands across 30 countries in 6 months with FutureLab

A top-tier asset manager based in Paris faced an urgent and complex rebranding challenge following an acquisition. The project involved merging operations across more than 30 countries, navigating stringent regulatory requirements, and managing concerns from both employees and customers who were wary after previous mergers. The firm engaged Futurelab to manage this mission-critical change programme.

Futurelab implemented a comprehensive solution by forming a network of change agents within the client's global offices to push through three simultaneous work streams: securing regulatory approvals, developing an internal communications programme, and managing the market rebranding. The result was that all rebranding tracks were executed on time and within budget, successfully balancing head office requirements with local operational realities across all affected countries.