Case Study: American Express eliminates checkout lines at Barclays Center with FutureBrand

American Express eliminates wait times with FutureBrand and boosts average order size

This case study from FutureBrand features their customer American Express. The challenge was addressing the major fan pain point of long concession and merchandise lines at sporting events, which caused missed action and limited spending at venues like the Barclays Center.

FutureBrand collaborated with several partners to design and implement the American Express Shop, a checkout-free retail experience exclusively for Card Members. The solution eliminated wait times entirely and leveraged insights into shopper behavior to create a faster, seamless experience. This resulted in an increased average order size and positioned American Express as an innovative brand in the contactless payment space.

American Express