Case Study: Yankee Candle boosts DTC performance with Fullstory

Yankee Candle surfaces 400+ opportunities with FullStory

Yankee Candle, a major retail brand with hundreds of stores, faced challenges in optimizing its direct-to-consumer website. Teams had tools but struggled with fragmented data, slow issue triage, and persistent friction in key shopping journeys. They needed a unified way to prioritize high-impact fixes with clear ownership and measurable outcomes, turning to the Fullstory platform for a solution.

Using Fullstory's behavioral data and session replay as a backbone, the team partnered with CXperts to align customer feedback with actual user behavior. This approach identified over 400 opportunities and established a weekly operating rhythm for delivering prioritized fixes and experiments. The results were substantial, with Yankee Candle shipping 40+ informed experiments and tying these optimizations directly to revenue gains.

Yankee Candle