Case Study: Travel + Leisure Co. achieves higher conversions and 18.5% faster bookings with FullStory

Travel + Leisure Co. increases conversions and reduces time to booking with FullStory insights

Travel + Leisure Co., a leading travel membership company with nearly 20 resort, travel club, and lifestyle brands, faced a reactive customer-support model and recurring UX issues—like an elusive login bug—that slowed bookings and hurt the digital experience.

Using FullStory session replay and analytics, their teams quickly identified root causes, fixed bugs, and iterated on features such as enhanced search and a Wishlist. The result: a roughly 4‑minute (≈18.5%) decrease in time to booking and about a 9% higher conversion rate for customers who use the Wishlist, enabling more proactive support and data-driven product decisions.

Travel + Leisure

Kevin McAuliffe

SVP, Digital Transformation and Delivery