Case Study: TBC Bank boosts conversion and onboarding speed with Fullstory

TBC Bank boosts conversion by 145% with FullStory

TBC Bank, Georgia's largest bank, faced challenges with a complex and scroll-heavy digital dashboard where critical features were being missed and an onboarding process that took 8 minutes with 33 steps. To address these issues, they turned to the behavioral data platform Fullstory.

Using Fullstory's insights, TBC Bank's team redesigned the dashboard for hyper-personalization and streamlined onboarding. The solution introduced customizable widgets and cut the onboarding time to 90 seconds. This led to a 145% increase in conversion rate, an 81% reduction in time to task, and a 3x faster onboarding flow, significantly improving customer trust and efficiency.

TBC Bank