Case Study: LuckyVitamin achieves a 20% reduction in error resolution time and breaks down data silos with FullStory

LuckyVitamin Leverages FullStory to Break Down Data Silos and Reduce Time to Resolution by 20%

LuckyVitamin, a leading online retailer of vitamins and natural health products that began as a family-run pharmacy, relied on multiple siloed data tools across product, support, and marketing teams. That fragmentation made it hard to see real user experiences end-to-end, prioritize fixes, or act on a single customer view—hindering their ability to deliver a seamless digital journey for subscription and web shoppers.

By adopting FullStory as a single source of truth, LuckyVitamin unified five teams around shared customer data, used session replay and Dev Tools to add context, segment key user flows, and attribute revenue impact to bugs. The result: clearer prioritization, faster root-cause diagnosis (issues now solved in hours instead of days), and a 20% reduction in time to error resolution, enabling a more consistent omnichannel experience.

LuckyVitamin

Vishal Arora

Director, Digital Product & UX