Case Study: Jumbo Interactive saves tens of thousands in lost revenue by identifying business‑critical bugs with FullStory

Jumbo Interactive saves tens of thousands of dollars by identifying critical bug fixes using FullStory

Jumbo Interactive, the Australia-based operator of Oz Lotteries and provider of lottery ecommerce services, was losing tens of thousands of dollars to a hidden checkout/cart bug that went undetected in their bug tracker for about six months. The issue, combined with data silos between product and engineering, made it difficult to prioritize fixes and demonstrate the value of paid software investments.

After installing FullStory, the team was alerted to the bug within a day, fixed it, and went on to identify 7+ other business‑critical issues—recouping tens of thousands in lost revenue and boosting overall conversion by about 3%. FullStory also democratized user-behavior visibility across teams, improving cross-functional collaboration and delivering rapid ROI that supports further tech‑stack investment.

Jumbo

Patrick Gordon

Principal Product Manager