Case Study: Jane.com achieves a seamless online shopping experience with FullStory

Jane Looks to FullStory to Fashion a Seamless Online Experience

Jane.com is a daily-deal marketplace that showcases boutique and upscale products at deep discounts. The product team was committed to a refined customer experience but lacked clear visibility into real user behavior, relying on assumptions, anecdotal feedback, and time-consuming, unreliable traditional testing.

After adopting FullStory, Jane can replay exact user sessions and use targeted search to find issues like broken purchase flows and password-reset friction, letting the team quickly verify hypotheses and prioritize fixes. The outcome is faster, data-driven optimizations, lower research overhead, and a smoother, more reliable online shopping experience.

Jane.com

Jason Mitchell

Senior Product Manager