Case Study: TrueCar achieves higher conversions and richer user insights with FullStory

How TrueCar’s Product Team Uses FullStory for Quantitative and Qualitative Answers

TrueCar, a digital automotive marketplace that powers car‑buying programs for 500+ companies and a network of 16,000+ dealers, needed to launch and validate a new Unified Search and improve key user journeys but lacked a single way to both quantify issues at scale and understand why they occurred. Product managers were hitting limits with existing tools and needed fast, actionable insight into conversion drop‑offs and user frustration points.

By adopting FullStory, TrueCar combined funnel analytics, session replay and heatmaps to measure performance and investigate behavior—identifying a VDP-to-lead drop, surfacing a UX bug that caused 4,000 dead clicks, and informing A/B tests in the configurator flow. The work delivered over 3,000 incremental monthly prospects and increased engagement by 50% in three months, validating the experience changes and generating more qualified leads.

TrueCar

Wilfred Chang

Senior Manager, Product Analytics