Case Study: NomNom achieves deeper customer insights and improved UX with FullStory

How NomNom uses FullStory to Improve UX and Understand Customer Pain Points

NomNom aggregates customer feedback from multiple channels into a single place so designers and product managers can track issues and collaborate. The challenge was that web-submitted feedback often arrived without context, leaving teams unsure what users were actually experiencing or why they reported a problem.

By integrating FullStory session replay and search into their workflow, NomNom links replay sessions to feedback items and adds FullStory/ NomNom links to Trello cards so engineers and designers can reproduce behavior and spot usage patterns. The result is faster root-cause discovery, clearer prioritization, and a tighter feedback loop that drives product and UX improvements.

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