Case Study: Grow achieves 8X increase in onboarding conversion rate with FullStory

How Grow Used FullStory to Drive an 8X Increase in Onboarding Conversion

Grow is a fast‑growing personal‑development platform that integrates with Slack to give teams continuous feedback. When launching their Slack app they complied with Slack’s install rules, but users who authorized the app were often returning to Grow’s site confused and not engaging with the in‑Slack welcome message—only about 10% completed onboarding.

Using FullStory session recordings to watch post‑install behavior, Grow first added a clear CTA to the success banner (35% CTR) and then rebuilt the return page to remove distractions and turn a two‑step share flow into a one‑step process. The redesign increased onboarding conversion from 10% to 80% (an 8x improvement), boosted long‑term engagement, and was tracked end‑to‑end with FullStory plus Stackdriver.

Grow

Ryan Sydnor

Co-Founder