Case Study: Fortive achieves evidence-backed digital experimentation across 40+ websites with FullStory

Fortive drives evidence-backed digital experimentation across 40+ websites with FullStory

Fortive, a Fortune 500 family of 20+ industrial technology companies, faced a growing analytics challenge: a central digital team had to manually tag website elements across dozens of brands, and traditional tools like Google Analytics only provided macro-level data that didn’t explain why many visitors didn’t convert.

By rolling out FullStory across 40+ company websites, Fortive now automatically tracks every site element and uses session replays to diagnose user friction. The platform powers company-wide experimentation (including a hackathon that engaged 200+ digital pros) and delivered faster insight, measurable conversion improvements, and broader adoption—20+ Fortive companies now use FullStory to uncover barriers and drive sales.

Fortive

Michelle Smith

Global Digital Analytics Manager