Case Study: CINC increases conversions and reduces churn in mobile app experiences with FullStory

CINC increases conversions and reduces churn in mobile app experiences with DXI

CINC is a medium-enterprise SaaS company that provides an all-in-one platform for real estate agents, including multiple native mobile apps and a CRM. Because the digital experience is core to their business, mobile issues that were hard to reproduce and gaps in iOS metrics led to long support cycles, lower conversions, and churn from frustrating app experiences.

By implementing FullStory’s DXI across its mobile apps with partner CXperts, CINC used Funnels, Custom Events, and Session Replay to pinpoint friction, measure a previously untrackable iOS widget, and resolve support tickets faster. The changes drove measurable impact: conversions improved, churn declined, time to resolution for mobile issues dropped about 25%, and customer satisfaction rose more than 20%.

CINC

Joshua Lowe

Product Manager