Case Study: Younique achieves higher on-site conversion rates, faster time-to-checkout, and smoother team communication with FullStory

$1B beauty brand, Younique, revolutionizes digital product management with FullStory

Younique, a $1B digital-first, peer-to-peer beauty brand, faced slow, inefficient communication between customer care and product teams that made troubleshooting time-consuming and allowed issues to slip through. They also struggled to quantify the impact of site friction—like an unclickable “Update” bar on the cart page—and to measure how new experiences such as the AR "Beauty Guide" influenced conversions.

By adopting FullStory (integrated with Slack) for real-time alerts, session replay, and analytics, Younique identified high-impact pain points (e.g., Rage Clicks on the “Update” bar), prioritized fixes, and measured feature engagement versus conversion. The outcome: time-to-checkout dropped 14%, average time from support ticket to fix fell from days to minutes, FullStory is now used across multiple teams, and on-site conversion improved through faster, data-driven product decisions.

Younique

Matthew LeGare

Senior Director of Digital Product Management