Case Study: Genesys achieves unified global media analysis and deeper insights with Fullintel

Genesys consolidates 20 PR agencies into one process with Fullintel

Genesys, a global leader in cloud customer experience and contact center solutions, faced significant challenges with its fragmented media monitoring. With coverage scattered across nearly 20 different PR agencies, the team was inundated with irrelevant data from automated tools and lacked any consistent view into the quality of their coverage. They turned to Fullintel for its strategic media analysis service to consolidate this process and gain actionable insights.

Fullintel implemented a unified, human-curated media analysis process for Genesys, replacing the inconsistent agency reports. This solution introduced quality metrics like the Media Impact Score (MIS) and provided translated, multilingual coverage. The result was a trusted, consolidated data set from over 100 countries that is now used by the executive team to inform global business and communications strategy, saving the team hours previously spent cleaning irrelevant data.

Genesys