Case Study: Vidyard doubles marketing ROI and grows SDR/BDR team 7x with Full Circle Insights

Vidyard Uses Funnel Analytics and Attribution Solutions to Drive Marketing and Sales Decisions

Vidyard is a video engagement, distribution, and analytics platform that helps companies drive revenue through online video. Despite a sophisticated martech stack and thousands of leads in Salesforce, Vidyard struggled to track lead progression, produce reliable funnel reporting, attribute revenue to campaigns, and identify high-impact segments—hindering efforts to improve MQL>SAL and SAL>SQL conversion and prioritize investments.

Implementing Full Circle Response Management automated funnel metrics and campaign attribution inside Salesforce, creating a single source of truth and easy reporting. Insights (faster SDR follow-up, higher conversions among MAP users, and trade-show influence) drove changes—SLAs and notifications, focus on MAP users, and increased trade-show investment—yielding about a 50% lift in SQL conversion, expanding SDR/BDR headcount from 3 to 25, reallocating six-figure spend away from underperformers, and doubling marketing ROI.

Vidyard

Tyler Lessard

CMO & Space Camp Counsellor