Case Study: Vodafone achieves stronger brand consistency and collaboration with Frontify

Vodafone manages 10K media assets with Frontify

Vodafone Germany, a major telecommunications company, needed to connect its strategic brand values and assets with a wide range of internal and external stakeholders. They faced the challenge of institutionalizing and strengthening their brand consistently across all departments and partners. To address this, they turned to the vendor Frontify and its brand-building platform.

Frontify implemented a cloud-based brand portal to centralize guidelines and digital assets. This solution streamlined collaboration and ensured brand consistency, especially during a global brand refresh. The results include over 3,400 registered platform users, more than 100 external partners accessing the system, and 10,000 media assets hosted on Frontify, demonstrating its central role in Vodafone's operations.

Vodafone