Case Study: Telia achieves global brand consistency with Frontify

Telia unifies brand operations for 7,000+ users with Frontify

Telia, a Swedish multinational telecommunications company, faced the challenge of aligning its brand across multiple Northern European markets while needing a more digitally-adapted and collaborative platform for its assets and guidelines. They sought a solution to centralize their brand materials and enable teams to work together efficiently.

Using Frontify's brand-building platform, which includes Brand Guidelines and Digital Asset Management features, Telia created a centralized cloud-based Brand Hub. The solution provided a common brand understanding for over 7,000 users and external partners, significantly improving collaboration and ensuring design consistency. Frontify enabled Telia to successfully implement its global brand strategy while maintaining local relevance.

Telia